Successful packaging lives from good ideas and skilful implementation
What good is the best product if the market does not take it?
Or in other words: Even a "me-too product" can be very successful with the right packaging and good marketing, such as a well-known energy drink.
In the example mentioned above, marketing is certainly at the top of the list of reasons for success.
For the attractiveness of a product, not only the product as such is important for the end customer or user, but also an appealing appearance and simple, practical handling of the packaging.
With regard to the packaging, this means on the one hand to differentiate from possible competing products, on the other hand to correspond to the characteristics of a packaging "learned" by the target group or - even better - to provide an added value with the packaging that the competition does not offer.
In the development of packaging, the tension between "product - packaging material - packaging machine" must therefore be taken into account in order to ultimately be able to offer an attractive product on an economic basis.
This is exactly where engapack offers you competent support.
Against the background of more than 10 years of practical experience in the field of flexible packaging and many realised applications we have applicable know-how. With our knowledge of packaging materials and the technologies of packaging machines we would be pleased to contribute to the successful implementation of your packaging idea.
Please contact us!